Instilling theoretical knowledge and terminology in regards to communication sciences.
To assist in ensuring mastery of different subjects such as corporate communication, public relations, advertising, mass communication, and interpersonal communication.
To assist in gaining knowledge and competence regarding new media theories and practices.
To develop the ability to take initiative in creating projects related to the use of communication tools in businesses, non-governmental organizations, public institutions, and everyday life.
To equip them with the foresight and knowledge to determine communication policies and strategies within the organizations they are part of, as well as the ability to lead communication projects.
To develop the ability to establish the relationship between communication, media, and other sectors, as well as their societal impact.
To assist them in participating in global projects and developing solutions from a global perspective.
To instill behaviors that align with professional ethics.