Aims and Objectives of the Program

Aims

• The Public Relations and Advertising Undergraduate Program seeks to equip students with the knowledge, abilities, and competencies necessary to manage communication processes as well as a high level of expertise necessary to utilize the new media environment brought about by new technological advancements.

Objectives

• To learn theoretical understanding and terminology linked to communication, business and management sciences.
• To learn more in-depth information and abilities in the areas of corporate branding, digital marketing, and interpersonal communication.
• to acquire the tools necessary to assume leadership in all areas demanded by the field of public relations, including the online environment, corporate public relations, and public relations.
• To increase understanding of the significance of acting in conformity with legal and ethical standards.
• To acquire the knowledge and abilities necessary for them to understand and utilize the technological advancements relevant to their area.
• to acquire the skills necessary to create public relations and advertising plans that are appropriate for many cultural contexts.
• To develop the skills necessary to come up with appropriate solutions for issues with public relations and advertising strategies.
• To assist with their professional knowledge acquisition so they can work for businesses and/or organizations in both the public and private sectors.